SUMMER 2021: Happy Place Capsule

SUMMER 2021: Happy Place Capsule

“Addison Bay was born from the idea that activewear should go beyond the gym and where fashion forward doesn’t mean less function. We launched in 2018 with the mission of being the destination for stylish activewear that can be worn from 7am to 7pm.

When naming the company, I wanted to highlight two special places that I felt truly embodied the vision of Addison Bay. Enter: Avalon, New Jersey. Did you know? The Bay from Addison Bay came from swimming in the bay on 7th street in the 08202. We’ve shipped to all 50 states in the US but our roots are, and will always be, on the seven mile island.

It’s not surprising that we opened our first brick and mortar in Avalon and that we are launching our first Summer capsule, designed for your active day on the island, and perfectly named Happy Place. Avalon is my happy place and I’m excited to share the collection with so many of our customers that spend their Summer in their very own happy place.”

There is so much fun to be had in the summer season and we know the AB girl craves the active lifestyle in the 08202 and beyond. We took the early morning miles, long bike rides, and walks with her favorite gals into account while creating a collection that could take her from AM to PM.

A collection built from some of our best sellers (that you asked for!) and some new (very!) exclusive styles we know you are going to love. Have you seen the Cambridge Dress yet?! Two colorways available- white & the perfect summer stripe. 

The names of the styles come from no other than our favorite place: the 08202. 

The Jetty Tank hauls its roots from the 8th Street Jetty, one of our favorite bike ride destinations and spots to catch the sunrise. Available in White and Stripes, the Jetty Tank is a true summer staple. The lightweight, breathable fabric is perfect for summer and guaranteed to have you ready for whatever the day brings. Easy to throw on for a quick workout or walk to get coffee, yet chic enough to style with a pair of jeans or skirt for ‘no shower’ Happy Hour. 

Dune Drive is central to both the Seven Mile Island and our first ever retail store. The Dune Dress, naturally, takes after this iconic AV landmark. The lightweight fabric and bold stripes make this dress a summer go-to in our closet. Wear it as a beach cover up- or the perfect run around dress for any activity on or off Dune Drive.

Cambridge Dress: Our best selling top turned into a dress. A chic puff sleeve dress that can be your post-beach day outfit and then effortlessly transform into an outfit for a dinner on Dune Drive. Our team designed the Cambridge Dress based on what you loved from our past season styles to add to your summer wardrobe with its functionality as well as fashion. We love this dress so much and can’t decide which colorway is our favorite. 

Back & better than ever: The Cambridge Top. Now featured in a lightweight beachy fabrication perfect for those sunny summer days. Available both in solid White and the classic Navy/White Stripe. Say hello to your new favorite top. Style with our Everyday Skort for daytime and toss on with denim or a maxi skirt for your Saturday night dinner reservation. 

The Pullover that sold out in 2 weeks is BACK & we added a matching short for the perfect set moment. Introducing the Delancey Pullover in Stripes and Bayberry Shorts in Stripes. A lightweight fabrication perfect for a lazy beach weekend or a post beach shower happy hour on the deck with some friends. Both styles are true to size!

Fishy embroidery?! We are obsessed. Introducing the Seventh Street Set in White/Fishy Embroidery. Covered in multi-color embroidered fish detailing, the Seventh Street Crewneck and Sweat were designed as the go-to fit that keeps you feeling like you are in your happy place, all year round! Named after our Founder’s street in the 08202 where Marghi spent the summers swimming in the bay. The lightweight fabrication makes this the perfect lounge set for any beach activity & can be styled with the Jetty tank to wear for those warmer days in your favorite sunny destination. 

THE bag of the summer aka Striped Summer Tote. Fill it with your pickleball gear or little’s toys, there is plenty of room for all of your summer accessories. A canvas body gives the tote a structured form (and easy cleaning), and the bright blue stripes keep everything light and fun. Add your monogram on the center front of the bag for some extra personalization or the perfect gift for your BFF who has a Summer birthday.

KIDS! Our first ever kids' style. Meet the Boardwalk Crewneck. This is sure to be your little’s newest look. We. Are. Obsessed. This lightweight crew, coming in both Reflex Blue (aka AB Blue)  and Navy, is perfect for morning scooter sessions on the boardwalk, a last minute beach coverup on a windy day, or a playground pullover. Double up and make it a matching moment for all of your littles. 

A classic white hat with our AB Avalon logo embroidered in light blue, the Addison Bay Avalon Hat is the perfect way to sport AB from tennis to golf to running errands all over the seven mile island. 


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