As the summer sparks alive, a rush of people flock to the New Jersey coastline for a much-needed moment of post-pandemic pampering. Fortunately, a flourish of local clothing brands are making their way to the shore as well.
TWO-STOP SHOP
With the seasonal setup of two retail outposts from local Philadelphia boutiques, the sun isn’t the only searing phenomenon scorching the Jersey coastline this summer. Addison Bay (
addisonbay.com), the e-tailer activewear brand, has opened its first storefront in Avalon. In addition to Addison Bay’s own label, the shop will feature brands such as Aviator Nation, Beyond Yoga and Ultracor. Moreover, Kin Boutique (
shop-kin.com), the Pine Street staple for sleek, chic women’s clothing, will be partnering with Stacey’s Surf & Paddle (
staceyssurf.com). Known as Sunset Shopping, this commercial cooperative will take place from 4 to 8PM every other Friday throughout June and July. There, you can purchase the perfect swimsuit to wear after a sun-kissed day on the beach.
