Fashion and fitness brand Addison Bay experiments with pop-ups to grow its customer base National Retail Federation Don’t Wait Until Black Friday — Shop These Deals ASAP 12 Local Gifts On Everyone's Wish List Pickleball craze impacting fashion, decor MAKING VARSITY - These collegiate looks get an A+ for style on—and off—the pickleball court. 10 Workout Crop Tops to Add to Your Exercise Wardrobe What to wear now: Stylish Activewear Entrepreneur Marguerite Adzick Reflects on Four Years of Her Athleisure Brand Addison Bay Addison Bay opens retail store in Suburban Square The Best Workout Shorts For Summer At Every Price Point Local Activewear Brand Addison Bay Is Opening A Retail Store on the Main Line 40 Tennis Dresses to Help You Master The Country Club Aesthetic Celeb Worthy Swag COLORFUL WORKOUT CLOTHES YOU’LL ACTUALLY WANT TO EXERCISE IN The Weekly Covet: Our Favorite Women-Owned Brands to Support for Women's History Month and Beyond 9 woman-owned businesses to support this Women's History Month The Tennis Skirt: It’s Love 100 Women-Owned Businesses to Support Year-Round The Best Tennis Skirts to Sport on and Off the Court 100 Women-Owned Businesses to Support Year-Round Addison Bay’s Biggest Clothing Collection Just Dropped and We’re Here. For. It. 51 Luxurious Christmas Gifts for Mom That You'll Probably End Up Stealing for Yourself Best of The Shore 2021 New businesses in town include fashion boutique Here Comes the Sun and a location for Vineyard Vines at the old Kudos Restaurant space at 2619 Dune Drive. Meanwhile, Philadelphia-based women’s activewear company Addison Bay is opening its first brick and mortar location in town on Dune Drive. Meanwhile Meanwhile City Hydration will offer visitors customized IV infusions for those looking to replenish the body. Pop-Ups in Paradise: 3 Retail Sensations at the Shore Addison Bay (addisonbay.com), the e-tailer activewear brand, has opened its first storefront in Avalon. In addition to Addison Bay’s own label, the shop will feature brands such as Aviator Nation, Beyond Yoga and Ultracor. Editor’s Letter: My Yay! List Featuring Addison Bay's Court Skort! Addison Bay opens first brick-and-mortar store The Avalon, New Jersey location is where women's activewear brand's founder spent summers as a child. Many New Businesses Opening In Cape May County Ahead Of Memorial Day Weekend Addison Bay – Curates the most fashion-forward and high-performance women’s activewear from across the globe The Tennis Skirt: It’s Love Tennis enthusiasts rejoice! With the return of both the Wimbledon and U.S. Open championships this summer, the sport is alive and well, and quite frankly, so is the style. Tennis, anyone? This time last year, the white tennis skirt’s status as a summer staple was a sure sign that we were dressing for the events we were missing. After all, the crisp white skirt’s (and skort’s) resurgence into everyday wear came months before the cancellation of the sport’s greatest matches, two occasions fans could actually dress for from a distance. Emma Elwick-Bates said it best: “Blessed by bountiful sun, it’s easy to lament the usual events of the season,” especially when it comes to sports. Though, “we can still dress for the summer we want, and relive the highlights of years past and celebrate at home.” Luckily, this year, a limited number of tennis fans can return to sitting courtside, watching their favorite athletes go head-to-head. For those continuing to celebrate the sport from home, the classic tennis skirt remains to be the activewear of choice over our wardrobe’s traditional summer workout attire––just ask the crowd of influencers posing courtside in white tennis skirts and filling our Instagram feeds. Consider pairing a classic pleated silhouette by Tory Burch with an oversized rugby polo or a ’90s-inspired pullover for a vintage varsity look. Or keep it monochromatic with Ralph Lauren’s asymmetrical A-line, Brother Vellies’s cozy Cloud socks, and a plain white sneaker. Versatile and effortless, the silhouette is sure to serve the winning point for any occasion. Addison Bay Fitness Brand To Open First Brick-and-Mortar Storefront In Avalon Philadelphia Business Journal A Chat With: Addison Bay Founder And CEO Marguerite Adzick CBS Philly Sorry, We’re Never Changing Out of Addison Bay’s New Leggings Be Well Philly Philly online retailer launches private-label sportswear collection for the girl-on-the-go The Philadelphia Inquirer Addison Bay Celebrates One Year With A Fitness Event Series Philly Style Best of Philly: Barre-to-Brunch Gear Best of Philly Philadelphia-based women’s activewear company looking to expand to retail, private label Philadelphia Business Journal How This Female-Founded Activewear Company Gained Traction in Under 9 Months and You Can Too Forbes Freckled Foodie & Friends, Featuring Marghi Adzick Freckled Foodie Fashion and fitness brand Addison Bay experiments with pop-ups to grow its customer base National Retail Federation Now in Philadelphia: Baywatch Philadelphia Style Magazine Addison Bay is the online retailer with leather yoga pants for the woman on the go www.philly.com 35 Products That Support Breast Cancer Awareness Elle.com 3 New Boutiques to Shop — Plus the Latest Philly Shopping and Beauty News Philly Mag 6 Chic Sports Bras That Are Actually Comfortable Too Real Simple This Philly-Based Online Store Will Help You Find Your New Favorite Leggings Philly Mag